Ikalafeng has published, written
and contributed to several books
on a range of topics
from autobiographies, personal
marketing, brand leadership,
trends and society.

Writing Archive

 
Writing

Dynamics Of Sport Sponsorship And Its Role In The Marketing Mix

Sport is an inextricable part of the South African culture and fabric. It touches our emotional core like no other activity. In many ways the athletes should the hopes, aspirations, dreams and...