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:: BRAND YOU Whereas a product is produced in a factory, a brand is what customers purchase says South African Branding Guru Thebe Ikalafeng. So how do you create a personal brand that people buy into? Destiny Magazine 01/05/08 ... more >> :: Beyond The Brand In the organisational context, it is the job of marketers to be the voice of consumers. However, unless marketers are able to speak the language of top decision makers in companies, they will fail to deliver on this important responsibility. Succeed Magazine 01/01/08 ... more >> :: Ruling-party Branding Race In marketing terms, the ANC is effectively the hypermarket of South African politics - it dwarfs its opponents some of whom have been forced out of business entirely. Saturday Star 01/12/07 ... more >> :: Rebranding Organisations Deciding when to rebrand organisations is probably not that different from human makeovers, which are often linked to milestones in people's lives. Divorced women who change their hairstyles and their names; middle-aged men and who swap their family cars for sexy, sporty models - these people are ditching symbols of their old lives and choosing new ones that represent who they are today and where they are going. Enterprise Magazine 01/10/07 ... more >> :: How To Secure Your Dream Job Sell yourself as a package; present yourself as a business proposition. You are delivering a set of expectations related to your education, upbringing, attitude - your brand O Magazine 01/07/07 ... more >> :: What's in a name? Questions and answers about the importance of personal branding. You know you've really arrived when the whole world calls you by just one name or when the mere mention of you're name elicits special attributes and distinct associations. This is the power of personal branding and here's why it's not just for celebrities like Oprah, Madiba and Madonna. Enterprise Magazine 01/08/2007 ... more >> :: Making a brand on a tight budget Google has become the world's most valuable brand without spending a cent on advertising. Here are a few keys to building your brand without breaking the bank. Enterprise Magazine 01/07/2007 ... more >> :: THE CEO DRIVES THE BRAND Why the global evolution of chief executive officers into chief brand officers is leaving marketers out in the cold. Quick. Think Virgin and chances are that an image of Richard Branson's shock of blond hair and toothy grin pops into your mind. General Electric: Jack Welch, less hair, less toothy. Enterprise Magazine 01/06/2007 ... more >> :: We should patent that '76 vintage What stuck in my mind was the year 1976 and the attention around some far away place called Soweto. Its kids were led by a Tsietsi Mashinini, who didn't like Afrikaans - something we could not understand, since for us Kimberley folk, Afrikaans seemed like a perfectly normal lingua franca. Matter of fact, we prided ourselves on being some of SA's few darkies who could "gooi die taal". The Weekender 10/06/2006 ... more >> :: Name it and claim it TO ASSERT our newly reclaimed Africanness, recognize our heritage, and exercise our power, many of the new South Africa’s people, places and institutions have gone on a re-branding spree. Sunday Times Business Times 14/05/2006 ... more >> :: Branding Confusion With so many agencies advertising South Africa, giving different messages, the notion of a national identity has become somewhat confused. Despite creating countless institutions; and investing billions in developing tourism, investment and citizenship initiatives; and an unmatched national identity locally. The problem with Brand South Africa could be that there’s too much unco-ordinated enthusiasm and a lack of focus, which leads to much confusion globally. Saturdat Star 29/04/2006 ... more >> :: All the glitz and glamour, South African style Awards can only be worthy if they recognise brands which are built on sound consumer insights, and drive bottom-line results. Quite often they are merely for stroking the egos of marketers and winning accounts for agencies. Sunday Times Business Times 23/04/2006 ... more >> :: Marketers should be voices of consumers MARKETERS should focus on the impact their efforts make on the bottom line, rather than obsess about creative awards, brand awareness and attitudinal assessments. After 15 years of visiting SA to advise captains of industry, Professor Malcolm McDonald of Cranfield University lamented that "because South Africa has a lot of indigenous growth, many companies just need to get out of bed to make money, without bothering with understanding markets and customers". But, he cautioned, the days of marketers "with bouffant hairstyles and suede booties who think marketing is about promotions and advertising" are over. Marketing departments, he said, must be accountable to boards and investors on how they add value and measure success. Sunday Times Business Times 02/04/2006 ... more >> :: 10 ways to build brands in a new era Ten opportunities and trends will define how brands win customer loyalty. Among them, the astute business person will ensure their propositions recognize the role of women and are geared up to earn their long-term loyalty. The secret, trends-spotter, Faith Popcorn uncovered, is understanding that "women don't buy brands, they join them." Sunday Times Business Times 19/02/2006 ... more >> :: God Is A Big Brand Who Delivers on His Promise Very Late There's a battle for the consumers' attention by brands, a fight that is waged on street poles and billboards. Muscling in to grab consumers' attention among Coca Cola's "the real thing," Standard Bank's "simpler, better, faster," and Castle's "Perfectly balanced to quench a South African thirst," is a new competitor - brand God. Sunday Times Business Times, 27/11/2005 ... more >> :: Margate in for big surprise when Loeries come to town With the Loerie awards for advertising excellence given up by the marketing fraternity and handed to creatives, it was anyone's guess where they would take the event. Sunday Times Business Times 16/10/2005 ... more >> :: Still setting South Africa's banking Standard STANDARD Bank has shrugged off the challenge to its position as South Africa's leading bank posed by the takeover of Absa by global banking giant Barclays. Sunday Times Business Times 25/09/2005 ... more >> :: Par excellence In a testament to its strong affinity with local consumers, the brand's relationship score of 13.9 outpaces the top 10 brands by a range of between 4.5 times for SAB Limited and 10 times for Pick 'n Pay. Sunday Times Business Times 25/09/2005 ... more >> :: Undisputed king of the castle IN THE SA market, SAB Limited is the undisputed choice of all beer drinkers, with the first eight of the top 10 favourite brands all bearing the SAB trademark. Sunday Times Business Times 25/09/2005 ... more >> :: Winners appeal to the senses GLOBAL studies show that as marketing and advertising budgets increase by 3.6% annually, the returns decline by 3.3%. The effects of branding campaigns are declining steadily due to the cost of reaching consumers in an ever-busier world, a cluttered media environment and rising consumer cynicism. Sunday Times Business Times / 25/09/2005 ... more >> :: Here's the challenge ? A diverse pool of talent will sharpen our creative resources. The parliamentary hearings in 2001 and 2002, spearheaded by communications committee chairman Nkenke Kekana, brought a sense of urgency to the marketing industry to reflect on its relevance in the new SA. AdFocus Magazine 23/05/2004. ... more >> :: SA's Brand Heroes : A Better life for all Armed with a mandate from almost two-thirds of South Africans eligible to vote, the ANC embarked on a mission to reposition and relaunch brand SA, with a clear value proposition - a better life for all. AdFocus Magazine 14/05/2004. ... more >> :: Tweens shift $600bn in quest for cool WHILE tweens are caught with one leg in the innocence of childhood and the other in the teenage search for self and freedom, one thing is certain: their everyday buying decisions have an undeniable influence on the economy. Sunday Times Business Times 24/04/2005 ... more >> :: Cool: it's the hottest thing How do you define "cool?" Marketers are now employing "cool hunters" - young people who hang around kids and try to spot the "cool" ones who are seen to be trendsetters. Sunday Times Business Times 24/04/2005 ... more >> :: Selling the State as a Consumer Brand Contrary to popular belief, the concept of brands goes beyond the borders of clothing, chain stores and motor vehicles. In these ever changing times, the private sector is not the only place where brand focus is the order of the day. Government and the Department of Trade and Industry in particular also is on a mission to make itself known via a reputable brand. The Star 2004 ... more >> :: Why Chiefs beat Bafana every time National team get more viewers per game than the glamour club, but Amakhosi are the more popular brand in SA soccer. Sunday Times Business Times 19/09/2004 ... more >> :: Big names know all about endurance In a comparison of the top 10 brands of 1995 with those of 2004, the top five admired companies of 1995 - Coca-Cola, Eskom, Telkom, SAB Ltd and Pick 'n Pay - remain the most admired brands of 2004. Sunday Times Business Times 19/09/2004 ... more >> :: Companies must share to show they care IN 2003, Anglo American committed itself to a R30-million community partnership project to help accelerate the provision of HIV/Aids services in about 200 of South Africa's public clinics. Sunday Times Business Times 19/09/2004 ... more >> :: You are either extinct or distinct Reported recently on Reuters: "The order of nuns founded by Mother Theresa seeks to copyright her name in a bid to stop other organisations - from banks to business schools - trying to cash in on the Nobel peace laureate's image worldwide." Sunday Times Busines Times 5 /10/ 2003 ... more >> :: Perks & Pitfalls: The New Black Middle Class? Five years ago when Walter Skosana and his wife Maserame decided to move to an up market neighbourhood in Midrand just 50 kilometers from their middle-class township home in Kagiso, Krugersdorp they first had to get permission from their prospective White neighbours. "Fortunately they accepted us as suitable neighbours," says Walter. Ebony Magazine 1/1996 ... more >> |
