Through Brand Leadership (www.brand-leadership.com), Africa's first multi-disciplinary brand consulting firm dedicated to helping clients build brands that resonate with customers, and drive business performance, Ikalafeng and his colleagues of respected experts advise leading private and public sector clients on all aspects of brand building and brand optimization.

Using proprietary tools and processes, Brand Leadership's diverse assignments have included defining the brand value proposition for SARS (South African Revenue Service), assessing the brand value, defining the value proposition and creating the brand identity of the merger of UNISA, Technikon SA and Vista, defining the brand positioning of The Weekender (A Business Day Publication), and consolidation of the brand architecture and visual standards of the country's highest trade mark, the South African Coat of Arms.

Brand Leadership's integrated, multi-disciplinary services, which include Research, Strategy, Activation, Brand Valuation and Intellectual Property are focused on helping clients to measure, manage and protect the value of the brand, their most important asset.

Brand Leadership, was founded by Ikalafeng and partners, global valuation authority, Professor Roger Sinclair, intellectual property guru, Hans Muhlberg, consumer insights expert, Rebecca Roderick.

Download Brand Leadership Credentials