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African leaders should rebuild Africa's brand
The culprits of the African brand debacle are none other than African leaders themselves. This is what delegates attending the Wits Business School lecture on 'Evolving African leadership and its impact on brand Africa' by Thebe Ikalafeng heard last night, Thursday, 19 March 2009. "Africa is globally corrupt and it is battling with the problem of perception. Africa is a brand that has been too long established on negatives. So we need to reshape its image," said Ikalafeng, founder of... »
Branding thought leader,
author and businessman
Arguably Africa's foremost brand authority and founder of the award-winning Brand Leadership Group and the Brand Leadership Academy, he has been recognised as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision makers in Southern Africa. A seasoned entrepreneur and businessman, he is a non-executive director of Mercantile Bank Holdings. He has held directorships at... »
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