News Archive

2010-07-20

Thebe Ikalafeng - Leading by Example

He has been recognised as one of South Africa's top 10 thinkers in marketing, Mail & Guardian calls him Mr Brand and his name is synonymous with one of the most successful periods in Nike's marketing history. We went in search of the... »

2010-06-21

Tikoloshes and Vuvuzelas Invade Icograda in Madrid, Spain

Brand Leadership Group founder, and chief strategy and creative officer, Thebe Ikalafeng invited to present a seminal perspective on African design and its influence on global culture at the prestigious Icograda Design Week in Madrid, Spain,... »

2010-05-21

Get Your House In Order

Last year a local hardware supplier decided to rev up staff morale and get everyone "on message". Accordingly, T-shirts, emblazoned with "I'm a team player", were distributed to everyone, along with a punitive directive to be worn every Friday,... »

2010-02-05

In The Travel Bag

Branding guru Thebe Ikalafeng travels often and shares a few tips for SA Express frequent flyers. A digital camera is always in my bag when travelling. Being in a visual business and always travelling somewhere, it’s the most important... »