Thebe Ikalafeng is a Hall of Fame global African branding authority and THE leading advocate for a brand-led African agenda. Recognized as one of the 100 Most Influential Africans, he has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative for over 25 years. He has worked in over 25 countries building brands across Africa. He is the founder BLG, a multi-disciplinary advisory group at the intersection of strategy, creativity and intellectual property law; the founder of the seminal non-profit Brand Africa movement for a brand-led African agenda and the ‘Brand Africa 100: Africa’s Best Brands’ initiative which is widely referenced as the definitive barometer of branding in Africa.