The foremost branding and reputation authority in Africa

Thebe Ikalafeng is a Hall of Fame global African branding authority and THE leading advocate for a brand-led African agenda. He has been recognized as one of the 100 Most Influential Africans by New African Magazine, Most Influential People of Africa Descent (MIPAD) and Reputation International. A trailblazing marketer, since being awarded a Marquette University American Marketing Association for marketing excellence upon graduation in 1992 in the United States, he has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative for over 30 years. He is the founder of Brand Leadership Group, a multi-disciplinary branding advisory group at the intersection of strategy, creativity and intellectual property law; the founder of Brand Africa, the seminal non-profit movement for a brand-led African agenda and the ‘Brand Africa 100: Africa’s Best Brands’ initiative which is widely referenced as the definitive barometer of brands in Africa.

He has received Lifetime Achievement awards by Financial Mail AdFocus and the Public Relations Institute of Southern Africa, an EMY Africa Special Recognition Award in Ghana for driving a brand-led African revolution and the GQ Men of the Year “Industry Icon” award for his contributions to Africa, branding and culture. An avid traveller and champion of African destinations, he has been to every country in Africa and every continent in the world from Cape to Cairo, and the Arctic in Greenland to Antarctica; trekked the rare silverback gorillas in Rwanda and Uganda; summitted Mt. Kilimanjaro and Mt. Sinai, and jumped the 216m high Bloukrans Bridge bunjee in South Africa, among his many breath-taking adventures globally. He was born and raised in Kimberley, South Africa and educated in the USA, Italy and South Africa. He holds BSBA, MBA and LLM (Intellectual Property Law) degrees. In 2024 the University of Johannesburg and the University of South Africa will confer him with honorary doctoral degrees, PhD (Honoris Causa), for his contributions to the industry, branding and Africa. A consummate pan-African, “Thebe is Africa,” (TedxGhana) and ‘the foremost branding authority in Africa,’ (African Business).

A new website launching 15 January 2024.
Contact Ikalafeng at

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