Described by New African Magazine as the “the foremost branding and reputation authority in Africa” in recognizing him as one of the ‘100 Most Influential Africans’, one of the ‘100 Most Influential Creative People of African Descent’ by MIPAD on the occasion of the United Nations ‘International Year of the Creative Economy for Sustainable Development,’ and one of the ‘100 Most Reputable Africans’ “who continually improve lives in Africa and around the world” by Reputation Poll International, he has had a profound, sustained and distinguished contribution to branding in Africa and in shaping a positive narrative for the continent in a career that spans over 30 years building brands across Africa