Research

Through Brand Africa, Ikalafeng has championed the most seminal and most research on branding in the continent.

Brand Africa 100: Africa’s Best Brands

Brand Africa 100 | Africa’s Best Brands is the first, most authoritative and most referenced research-led Africa-focused initiative to establish and recognize the most admired brands in Africa. In partnership with Kantar and Geopoll, Ikalafeng has since 2011 conducted research across 28 African countries that account for more than 80% of the GDP and population of Africa. The results are announced and published every year on/around Africa Day, 25 May globally and regionally in all regional economic community and Francophone Africa regions. Report first published by Mail& Guardian in 2011 and since 2013 by African Business Magazine, the most respected pan-African business magazine established in 1966

www.brand.africa

Writing

Ikalafeng is respected for his acute perspectives and insights, and has written extensively on branding, intellectual property and leadership with respect of African nations, corporations, consumers and individuals in the private and public sector and civil society.
  • Ikalafeng, T. (2021). Inspiring a brand-led African revolution. In: Dinnie, K. “Nation Branding – Concepts, Issues, Practice.” (Third Edition). United Kingdom: Routledge., pp
  • Ikalafeng, T. (2021). Brand Africa 100: Africa’s Best Brands – A 10 year Reflection on Brands that are driving the African Renaissance. In: Kgomoeswana, V. ”Africa Bounces Back.” South Africa: McMillan., pp 427 – 434.
  • Ikalafeng, T. (2016). Brand New Africa – An emerging global challenger. In: Dinnie, K. “Nation Branding – Concepts, Issues, Practice.” (Second Edition). United Kingdom: Routledge., p19 – 21.
  • Ikalafeng, T. (23 October 2015). Urgency for Made in Africa. African Independent Newspaper, p34.
  • Ikalafeng, T. (20 September 2014). From dandies of the 1950s to the top designers of today. Financial Times Newspaper (UK). P4.
  • Ikalafeng, T. (q2, 2014) New Brand Africa. Samsung Quarterly. P40 – 47. https://issuu.com/breinstormbrandarchitects/docs/s14q2_magazine_issuu
  • Ikalafeng, T. (May 2013). Brands in Africa. New African Magazine, p104 – 106.
  • Ikalafeng, T. (18 July 2012). Jumping on the Mandela brandwagon. The Star Newspaper, p13.
  • Ikalafeng, T. (September 2012). “Yes, Africa is Rising.” Discovery Private Life Magazine, p18.
  • Ikalafeng, T. (July 2011). Time to lose the ‘African’ identity. New African Magazine, p44.
  • Ikalafeng, T. (2010). Why brand a nation? Design Indaba Magazine. P41 – 44.
  • Ikalafeng, T. (October 2008) Brand, Africa, Brand – the other Face of Africa. Africa – The Good News Annual.
  • Ikalafeng, T. (March 2007). Brands on Boards. Institute of Directors of South Africa Magazine, p18 – 19.
  • Ikalafeng, T. Unchanging Man. Journal of Marketing (Vol 10 No 2 2004), https://journals.co.za/doi/pdf/10.10520/EJC75452

Speaking

An engaging, insightful and charismatic African storyteller, Ikalafeng has spoken at consequential Africa-focused forums across Africa and the rest of the world. His speeches, lectures and seminars reflect a fresh perspective, deep knowledge and thought leadership on the continent, and branding, intellectual property and leadership in Africa.
www.dambisamoyo.com

“Fantastic presentation and charismatic delivery”

Arnaud Piorkowski – General Manager, Duty Free Middle East, Africa and Indian Sub-continent – Philip Morris International

“Your [EY Strategic Growth Forum Africa] presentation was the highlight of the conference”

Ali Mohamed, Head of Africa – Qatar Financial Center

“Inspiring, informative and entertaining – thoroughly enjoyable”

Crispin Reed, Managing Director, Brandhouse, United Kingdom

Broadcasts

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www.domain.com

Keynote Topics

Africa

Africa Inside: People, Places and Prosperity.

Branding

Intellectual Property

Leadership

www.martinlindstrom.com

Selected Speaking Engagements and Lectures

21 May 2002 Financial Mail Ad Focus Conference 2002 Presentation with Graham Warsop Finding Our Voice. South African Creativity and its Relevance. Sandton, South Africa
24 – 25 May 2005 Brand Sense Global Conference with Martin Lindstrom https://www.martinlindstrom.com Keynote The Power of Senses in Building Brands: A South African Context Johannesburg and Cape Town, South Africa
23 Nov 2005 Top Brands Conference - www.topco.co.za keynote Evolving South African brands into pan-African brands Johannesburg, South Africa

Guest Lectures

Jan – June 2004 Wits University | Faculty of Commerce | www.wits.ac.za Lectures Marketing 2A: Consumer Behaviour Johannesburg, South Africa
28 Oct 2004 Woolworths Corporate Governance Programme - Wits Business School Lectures Brand and Reputation Management Johannesburg, South Africa
19 March 2009 Wits Business School - Distinguished Lecture Series Lectures Evolving African Leadership and its Impact on the Brand Africa Johannesburg, South Africa
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