Conceived and launched the first, most authoritative and most referenced research-led Africa-focused initiative to establish and recognize the most admired brands in Africa. Partnered with Kantar and Geopoll to conduct research across 28 African countries that account for more than 80% of the GDP and population of Africa. The results are announced and published every year on/around Africa Day, 25 May globally and regionally in all regional economic community and Francophone Africa regions. Report first published by Mail& Guardian in 2011 and since 2013 by African Business Magazine, the most respected pan-African business magazine established in 1966.
For more information on BA visit www.brand.africa
